The power of an idea
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The power of an idea the theme of a marketing meeting held by General Foods Corporation, January 27th and 28th, 1955 by

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Published by Bond Wheelwright Co. in Portland, Me .
Written in English

Subjects:

  • Marketing,
  • Merchandising

Book details:

Edition Notes

ContributionsGeneral Foods Corporation
The Physical Object
Paginationxviii, 225 p. :
Number of Pages225
ID Numbers
Open LibraryOL22849198M

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/ 5 I was a bit sceptical of this book at first, but I got much more into it by the end. Syed explores 2 key themes: diversity and innovative ideas ('rebel ideas', he terms them). His essential premise is that diversity of thought is key for 'rebel ideas', but he also examines   Very informational article. The big idea or the power of one is the most important thing in writing. When you stuck to one idea it gives the absolute value to the reader. The idea of one tantalizes, compels to think, makes the reader feel satisfied. The concept of one binds the reader and the reader can fully understand what the writer wants to The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it,  › Books › Business & Money › Management & Leadership. The Power of Ideals The Real Story of Moral Choice William Damon and Anne Colby. Tells the stories of six moral giants--Nelson Mandela, Jane Addams, Dietrich Bonhoeffer, Eleanor Roosevelt, Abraham Heschel, and Dag Hammarskjold--to provide examples that will inspire the rest of ://